Prophet is a global brand and marketing consultancy that fuses insights, strategy, creativity and imagination to help clients create better ways to grow. The firm uncovers deeper customer insights, builds stronger brand relevance and delivers engaging customer experiences for some of the world’s most successful companies such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial.
Content and Email Marketing
For the last four years at Prophet, I have managed Prophet's website, blog and social media channels creating, publishing and promoting our thought leadership. I oversee a team of designers and developers to ensure our website and blog are not only functioning but are redesigned and updated to stay ahead of trends and deliver a high-quality user experience. I supervise our SEM vendor and am constantly moderating and adapting our SEO strategy and our PPC and native advertising campaigns. I also work closely with a PR team in fielding press requests and pitching content to external media partners. For examples of my copywriting work at Prophet, please visit the Copywriter page.
Social Media Marketing
Click the social media icons below to explore the unique tone of voice and content shared per each unique platform's target audience.
Social Media Training
I am a social media subject matter expert at Prophet, offering hands-on training to junior and senior leaders across geographies, focusing particularly on how to build a personal brand and using social media as a social selling tool.
As Prophet began focusing on the notion of "growing better businesses," I focused on growing our content strategy to include video and multimedia. I conceptualized and developed Prophet's Driving Better Growth video series to shine a spotlight on how we approach growth strategy with our clients.
I built an initial list of clients and contacts to feature, handled all logistics of scheduling video shoots, wrote scripts and talking points for the interviews, worked closely with our videographer on editing footage, led the creative design and development of the Driving Better Growth landing page, published and promoted the video content and oversaw native advertising campaigns for added exposure. The initial launch was successful, and as a result we expanded the content into downloadable PDFs supported by form fills for lead generation purposes as well as a podcast, now featured on iTunes. The series continues to live on with new interviews added every 4-6 weeks. To read and view the content in the series, click either of the screenshots below or visit the Driving Better Growth series here.
Younger Women's Task Force: Chicago Chapter
YWTF is a movement by and for younger women to fight for social justice and women's empowerment. Our mission is to give women the tools they need to empower themselves and to help women and girls in the Chicago area through collaboration, education, and leadership opportunities. As the volunteer Communications and Marketing Director I manage our website, social media accounts, blog and email marketing strategies with the goal of raising awareness of our organization, partnering with existing Chicago communities, recruiting new members and ultimately empowering women in the Chicagoland area and beyond.
Social Media Marketing
Through my launch and management of our social media accounts with organic and paid reach, we have successfully recruited a full Board of Directors and a core member audience as well as active listeners and engagement with our content. Click the social media icons below to explore the unique tone of voice and content shared per each unique platform's target audience.
As the Communications and Marketing director I write and send monthly emails to a database of approximately 700 members averaging a 25% open rate, as well as invitations to our events and announcements when crucial legislation is being presented. To view a sample of that writing, please visit the Copywriter page.